NDTV leads Reuters Institute’s Digital News Report 2024 in Offline and Online reach
The study provides an overview of NDTV’s weekly usage within India’s media market
NDTV has been recognised as a leader in offline and online reach according to the Digital News Report 2024 by the Reuters Institute at the University of Oxford. The study shows that NDTV ranks highest in weekly reach for both offline (TV, Radio, and Print) and online news consumption among the young, urban audience in India.
NDTV’s 24-hour TV news channel leads the offline segment with 32% of respondents indicating weekly usage, and 18% of respondents watching NDTV at least three days per week. In the online domain, NDTV has a 27% weekly usage rate, with 17% of respondents using NDTV online at least three times a week.
Sanjay Pugalia, CEO and Editor-in-Chief of the NDTV Network, commented on the report, stating, “Being at the top of the chart in the Reuters Institute Digital News Report, 2024 highlights our commitment to quality journalism. Our team of journalists will continue to report important stories with integrity.”
The Reuters Institute study provides an overview of NDTV’s weekly usage within India’s media market, indicating the network’s presence and influence among this audience segment.
