The NDTV network has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand, powered by India's first, truly integrated, multi-language newsroom.
The new NDTV Profit will seamlessly integrate BQ Prime and BQ Prime Hindi, India's most credible digital platforms for financial news, recognised & awarded globally for an innovative, subscription-first, audience-centric growth strategy. The NDTV Profit brand will consist of three key products: the NDTV Profit TV channel and two digital platforms, one in English (ndtvprofit.com) and the other in Hindi (hindi.ndtvprofit.com).
Recognising that wealth creation and self-sufficiency is among the top objectives of the new India, NDTV Profit will feature an innovative programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms.
Empowering Indians on their road to prosperity, the key editorial focus will be markets, business, economy, law & policy, personal finance, start-ups, technology, consumer trends, and will also include politics, health & wellness and lifestyle. NDTV Profit will integrate TV + digital + audio to offer platform-forward formats that bring news, sharp insights & analysis and actionable advice at scale.
Says Senthil Chengalvarayan, Executive Director, NDTV, "In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by a suite of cutting-edge data tools, next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter."
Sanjay Pugalia, CEO & Editor-in-Chief, NDTV says, "As India's most trusted news brand, we are first and foremost accountable to our audience. As we relaunch NDTV Profit in our quest to help millions of Indians grow wealth in the world's fastest-growing economy, we recognise that they need more than just a source of information. At NDTV Profit, we aim to be a reliable partner in the investing journey of millions, and a chronicler of the nation's progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse and empathetic."
Powered by the formidable market-leading reach of the NDTV network with a cumulative audience of 500 million+ across the ecosystem, and with over 1 lakh premium, paying subscribers joining the brand from BQ Prime, NDTV Profit takes off from a unique position of strength.
Thanks to the widely distributed bouquet of NDTV network channels, NDTV Profit will reach over 92% of India's TV Business News Universe from Day One. This in addition the brand’s presence across OTT to social to IMs to podcast platforms, through a strong and growing network of partners.
The NDTV Profit relaunch event will be streamed live on Daily Hunt.
An incredible day at @ndtv as we relaunch Profit, our business news channel. Profit 1.0 produced some of India's finest anchors, journalists back in the day. Profit 2.0 will be exciting. And it will be the best. Delighted to be in Mumbai for the grand relaunch. #NDTVProfitIsHere https://t.co/Fa236UVRIW
— Vishnu Som (@VishnuNDTV) December 8, 2023
“NDTV Profit returns in a new avatar showcasing the immense opportunities India presents to businesses, trade and the financial markets. India offers everyone a chance to grow, get rich and prosper. There are no boundaries, the opportunities are limitless,” the network said in the invite for the launch.
NDTV Profit is the rebranding of BQ Prime. BQ Prime was earlier owned by Quintillion Business Media, which was acquired by Adani Group last year.
