A Discovery Networks’ spokesperson has confirmed the news. According to media reports, Madhok will be returning to India in a senior role within the media industry.
Madhok was spearheading the redevelopment of the company’s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network’s most iconic shows ‘Satyamev Jayate.’ He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.
Prior to this he was with Turner and HUL where he spent three years and six years respectively.
An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.