As traditional media landscapes continue to evolve, many renowned journalists have ventured into the digital realm, leveraging YouTube as a platform to connect with their audience in new and innovative ways.
There is a long list of popular YouTube Channels run by renowned Indian journalists. A new addition to this list is veteran journalist Rajdeep Sardesai whose YouTube Channel has crossed one lakh subscribers.
Recently Sardesai took to X (formerly Twitter) and wrote: “Slowly and quietly building my @YouTube page.. delighted to cross 1 lakh subscribers. Hope to do very different kind of videos soon.. keep watching.”
According to media observers, one of the key reasons behind this shift is the changing media consumption habits of the audience. YouTube, with its vast user base and global reach, offers journalists a unique opportunity to engage with viewers beyond the constraints of traditional media formats.
Moreover, in an era where media ownership and narratives are constantly under scrutiny, this autonomy is invaluable. Journalists can delve into subjects they are passionate about, present nuanced perspectives, and explore stories that might not find a place in mainstream media outlets.