SAB Group partners with Pantel Technologies to become the largest FTA network
This varied product offering will strengthen the business of Reliance DTH Big TV and will give emergence to the largest FTA network in India
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SAB Group by. Sri Adhikari Brothers Television Network, TV Vision Limited & its other associates concern, and Pantel Technologies, who have recently acquired the Reliance Communications’ DTH arm, Reliance BIG TV, have entered into an understanding that they will jointly create a bouquet of over 20 channels comprising of diverse genres such as entertainment, kids, infotainment, mythological, movies and varieties of music channel.
This varied product offering will strengthen the business of Reliance DTH Big TV and will give emergence to the largest FTA network in India. The collaboration aims to strengthen nation’s cultural family values through its entertainment offerings.
FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering. Tapping on the immense potential of the rural segment and to provide them good quality family entertainment the collaboration aims to create the bouquet. This will usher in a new era of entertainment for the rural market.
On the alliance, Markand Adhikari, MD of SABGROUP said, “SABGROUP has laid down the foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”
Pantel Technologies Chairman and Managing Director, Vijendra Singh said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. Currently devoid of good quality content and with our coalition with SABGROUP, we will bring in together our technological proficiency and their content expertise thereby enabling us to provide good content for the rural India which is what we are committed to for their upliftment.”
This varied product offering will strengthen the business of Reliance DTH Big TV and will give emergence to the largest FTA network in India. The collaboration aims to strengthen nation’s cultural family values through its entertainment offerings.
FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA product offering. Tapping on the immense potential of the rural segment and to provide them good quality family entertainment the collaboration aims to create the bouquet. This will usher in a new era of entertainment for the rural market.
On the alliance, Markand Adhikari, MD of SABGROUP said, “SABGROUP has laid down the foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”
Pantel Technologies Chairman and Managing Director, Vijendra Singh said, “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India. Currently devoid of good quality content and with our coalition with SABGROUP, we will bring in together our technological proficiency and their content expertise thereby enabling us to provide good content for the rural India which is what we are committed to for their upliftment.”
