Samsung TV Plus in India has launched two FAST (Free Ad-Supported Streaming TV) channels - Aaj Tak HD and The Lallantop.
This marks TV Today Network's first venture into the FAST sector in India.
In a statement, Samsung Ads said: “This landmark collaboration offers exciting opportunities for both viewers and advertisers. For viewers, it means access to India’s premier HD news channel and a leading digital-first news brand directly on their connected TVs, offering unparalleled news coverage across business, politics, entertainment, and more.
“For advertisers, this expansion represents a valuable opportunity to reach a growing audience on an increasingly popular platform. As Samsung TV Plus India continues to enhance its offerings, it provides a dynamic environment for brands to connect with engaged viewers in a premium, ad-supported setting.”