Sony Pix seeks to amaze with four back to back premieres on Feb 16
The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative
Sony Pix is all set for the first ever Premiere Pixathon. Living up to its brand promise of ‘Stay Amazed’, the Hollywood movie channel will present four big movie premieres back to back for the first time ever on Indian television on Sunday, February 16, 2014.
These movies are: Sylvester Stallone-starrer ‘Expendables 2’ at 12 pm, M Night Shyamalan’s ‘After Earth’ at 2 pm, Halle Berry-starrer ‘Dark Tide’ at 4.30 pm, and ‘The Girl with the Dragon Tattoo’ at 7 pm.
Commenting on the initiative, Saurabh Yagnik, EVP & Business Head, Sony Pix said, “We constantly strive to interact and engage with our viewers by not just offering exceptional titles, but also presenting them a completely memorable viewing experience. Premiere Pixathon is one such initiative that will break the clutter and help differentiate us in the genre. It’s for the first time ever that any Hollywood movie channel in the genre has come up with such initiative.”
