Star Maa unleashes brand new identity

Star Maa has refreshed its identity with a new visual motif. “We believe Star Maa holds together three important aspects - pride in our Samskruthi (culture), our Sampradayam (tradition) and weaving stories towards Purogati (progress). At Star Maa, our attempt is to celebrate the blend of these three aspects in every story we tell. The signature of our new identity comes from this. We believe that there is a little bit of Star Maa in every one of us.”

The Star Maa cluster of channels operate in 3 genres of General entertainment, Movies and Music. It has distinct leadership in all three genres it operates Commanding a combined market share of 25% these channels own the largest share of Telugu television viewership. In the GEC category, Star Maa enjoys a 30%+ market share and is a dominant leader with the widest variety of programming. Star Maa movies is the biggest movies channel and Star Maa Music most vibrant and distinct youth destination.

The brand refresh was unveiled in the launch episode of Bigg Boss 4. Nagarjuna, the host, while launching the logo summarized it by saying it’s a new start for an even more glorious journey of an already very strong brand.

Speaking on the occasion, the Star Maa spokesperson said: “We are incredibly humbled by the love the audience has showered on us in the last few years and our attempt with the new identity is to thank our viewers and offer them a channel they feel more proud to be a part of. Our viewers are our inspiration and their ability to keep their roots while developing the wings to fly is what drive us. This change is intended to celebrate the cultural richness of the Telugu region and build us as not just an entertaining brand but also an inspiring storyteller, that shape society.”