Breaking News: TV news ad rates to ride high on festive fervour
TV news ad rates to ride high on festive fervour
Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle categories to be among the big spenders
The festive season uplifts consumer sentiments, sales and ad rates in general. The TV news category also rides the bandwagon and benefits from a heightened interest among advertisers across categories.
According to TAM AdEx, the news genre received 27% of ad revenues from January to June 2024, up 2% from last year. This number is expected to accelerate further this festive season.
Last year, the pre-election buzz, G-20 summit, the Gaza-Israel war among other news events gave the TV news genre a steady growth, fuelled immensely during the H1 of 2024 by polling results and the Union budget.
Rupali Fernandes, Chief Revenue Officer, ABP Network says, “Historically, election periods saw significant spikes in ad rates, and this year is no exception. With the festive season aligning closely with state elections, we expect this heightened interest to persist.”
Viewership of the news genre has also been on the rise, giving broadcasters enoug
