elections
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
Stark gender and generational differences in news consumption and election sentiments
e4m Staff Jun 21, 2024 4:36 PM
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Aditi Gupta Jun 19, 2024 8:51 AM
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
Kanchan Srivastava Jun 12, 2024 9:09 AM
Industry experts believe as a Member of Parliament, Kangana Ranaut's position in the public domain and the endorsement world is likely to get a boost
Kanchan Srivastava Jun 7, 2024 8:40 AM
While some in the industry believe Anurag Thakur will retain the important portfolio, others speculate over a range of possibilities including BJP allies bagging the post
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players still hopeful that things will turn around this quarter
Chehneet Kaur Jun 6, 2024 9:07 AM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
Experts say that Dhruv Rathee, Ranveer Allahabadia, and others have helped bridge the information gap by offering diverse opinions and counterpoints not typically provided by mainstream media
Payal Gwalani Jun 6, 2024 8:40 AM
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions
Kanchan Srivastava Jun 5, 2024 8:45 AM
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
During this election season, the group has observed over 890 million page views
NATIVE CONTENT May 22, 2024 4:09 PM
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Kanchan Srivastava May 22, 2024 8:24 AM
From Amul to Uber, brands across categories encouraged people to fight voter apathy and exercise their rights through clever creatives
e4m Staff May 21, 2024 9:01 AM
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
Ad rates too typically go up 40-50% during elections, say industry experts
Chehneet Kaur and Sonam Saini May 20, 2024 8:52 AM
Industry experts shared their thoughts on the crucial role of Communications in the Indian electoral landscape
Ritika Upmanyu May 16, 2024 5:52 PM
As per reports, BJP has submitted the highest number of ad applications with 118 from Congress
e4m Staff May 15, 2024 1:02 PM
Brandmovers India is the creative agency behind the #VOTINGISCOOL campaign
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
Sonam Saini May 1, 2024 8:33 AM
The brand has unveiled its new campaign #VotingVirgin for the general elections
e4m Staff Apr 19, 2024 2:14 PM
The aim of the campaign is to make Gen Z aware of their voting rights
e4m Staff Apr 19, 2024 9:54 AM
The relocation has been done in consideration of the Lok Sabha elections
e4m Staff Apr 19, 2024 9:11 AM
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
Readers can explore facts about India’s political heritage through various segments within the app
e4m Staff Apr 18, 2024 11:56 AM
These posts have been withheld for violating the poll code which came into effect when the Lok Sabha election schedule was announced
India News-Decoding Dynamics has projected that NDA will get 383 of the 543 seats in the upcoming elections
e4m Staff Apr 15, 2024 11:01 AM
A news report says that the 17th edition of the annual event will now be a two-day fest instead of three, scheduled for May 30 and 31
The survey, titled ‘20th il Aaru?’ aims to capture the nuances of the current political mood
e4m Staff Apr 10, 2024 6:05 PM
According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and advertisers
Chehneet Kaur Apr 8, 2024 9:26 AM
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in advertising, creative work during IPL and elections and much more
Tanzila Shaikh Apr 8, 2024 8:40 AM
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
At the NewsNext Summit 2024, media leaders discussed how 2024 could become a breakthrough year for TV news revenue
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
The ad is complete with lookalikes of prominent national politicians like Arvind Kejriwal, Sonia Gandhi, Mamata Banerjee, Uddhav Thackrey, and Lalu Prasad Yadav and his son Tejashwi Yadav
e4m Staff Mar 27, 2024 5:30 PM
While DAVP has spent close to Rs 38 cr, I-PAC and PEN have incurred an expenditure of Rs 6.3 cr and Rs 1.8 cr, respectively, in the last six months, as per Google Ads Transparency Centre data
Kanchan Srivastava Mar 21, 2024 9:03 AM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist web traffic is seasonal and LS polls will turn the tide
Kanchan Srivastava Mar 14, 2024 8:29 AM
The film takes a dig at political rhetoric overshadowing actual concerns
e4m Staff Mar 13, 2024 11:55 AM
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore; industry observers attribute the rise to the upcoming general elections
Sonam Saini Feb 22, 2024 9:09 AM
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
