Viacom18 gets broadcast rights for Major League Cricket
The multi-platform coverage will include live streaming on JioCinema and broadcast television coverage on Sports18
Major League Cricket (MLC) has announced a media rights partnership with Viacom18’s sports network.
The multi-platform coverage will include live streaming on JioCinema and broadcast television coverage on Sports18, starting on Thursday, July 13, when the Texas Super Kings take on the Los Angeles Knight Riders at Grand Prairie Stadium near Dallas, TX.
MLC will feature top-class international talent playing alongside America’s best players for the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom. The inaugural season will be played in a round-robin format with the four best performing teams competing in a multi-game playoff and final round to decide a champion, to be crowned on July 30.
“JioCinema continues to change the landscape of sports consumption, and with Major League Cricket, fans will watch their favourite T20 cricketers and cheer for teams affiliated to their favourite franchisees,” said Viacom18 Sports Head of Strategy, Partnerships & Acquisitions Hursh Shrivastava. “Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.”
“We are delighted to partner with Viacom18 and ensure that the world class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18,” said Vijay Srinivasan, co-Founder, Major League Cricket. “Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.”
