Want to repeat US’s success in India: Sony CEO on merger with ZEE
In an interview, Kenichiro Yoshida has said that instead of solely pursuing subscriber numbers the company wants to do content creation as well
Sony Chief Executive Officer Kenichiro Yoshida has told Financial Times that the entertainment field is in the development phase in India.
In the context of its merger with Zee, the report says the company hopes it can repeat its success in the US in India.
Sony is expected to distribute titles across multiple rival streaming platforms to maximise profits, instead of launching its own streaming service. “There is various competition out there (in India) but instead of solely pursuing subscriber numbers, we want to do content creation as well. If necessary, we will consider offering our content to other platforms,” Yoshida has said in the interview.
The CEO is also cautious about Sony-Zee’s prospects in sports. “Sports is very attractive for us, but there is no ownership so, personally, I think it is better to be able to hold and spread intellectual property for long-term sustainable growth.”
