OOH 2011 Awards: Top honours for Mudra Max, Philips
The inaugural e4m & n2m OOH Awards saw Mudra Max being adjudged OOH Agency of the Year. Philips walked away with the OOH Advertiser of the Year.
Winners of the first ever e4m & n2m OOH Awards were announced amid drum beats, blowing of vuvuzela-like horns and loud cheers of a capacity crowd in Delhi on February 25, 2011.
Awards were given out in over 20 categories for OOH 2011 Awards, based on innovation, success and various other paradigms. Gold, Silver and Bronze awards were given away in each of the categories. However, there were some categories where no award was given as the jury didn’t find anyone suitable. Winners were chosen after an exhaustive process by prominent members of the industry, who formed the jury.
Philips was adjudged OOH Advertiser of the Year. Reacting to the win, Amit Tiwari, GM & Country Head (Media), AMO, Philips, said, “I think it is a fantastic initiative taken by exchange4media. For the outdoor industry, it is really very encouraging. In coming years, it will nurture good amount of respect in the industry.”
Dressed in red tees, team Mudra Max was cheering the loudest – and not without reason. The agency not only bagged the maximum awards, but was also declared OOH Agency of the Year.
Commenting on the excellent performance by the agency, Pratap Bose, CEO, Mudra Max, said, “We are thrilled to win the OOH Agency of the Year award. The real credit goes to the entire team of Mudra Max.”
Applauding the initiative taken by e4m and n2m, Bose said that a great response was seen in the first edition of the Awards, not only in terms of audience turnout, but also in terms of the entries. “I think over a period of time, these Awards will become more popular,” he added.
Meanwhile, upbeat about the agency’s performance, Nandita Chalam, VP and Senior Creative Director, JWT, remarked, “We are very happy that we won these Awards, especially in the first edition of the Awards organised exchange4media. We are happy with our client Ajay Kakar (CMO – Financial Services, Aditya Birla Group), who has always pushed us to win many awards in many different regions.”
She further remarked that it would be nice if more creative agencies could be represented at the Awards.
OOH Media Owner of the Year award went to JCDecaux, while the award for Valuable Contribution to the OOH Industry was bagged by Naresh Vasudeva, Director, Pioneer Publicity. Haresh Nayak, MD, Posterscope India, was declared OOH Professional of the Year, while the Special Mention Trophy was given to US Sharma, MD, US Advertising, and Piyush Tiwari of Advert Group, for associating with the Awards.
The complete list of the awardees at the OOH 2011 Awards is given herewith:
| Category | Gold | Silver | Bronze | Remarks |
| A01. Innovative Use of Existing Medium | X | Mudra Max - Birla Life Insurance | Mudra Max - National Association for Blind | |
| A02. Innovative Creation of a New Medium | Posterscope - Total Quartz | X | X | |
| A03. Best / Innovative Brand Fit within Existing Media | X | Kinetic - Dr. Fixit & Milestone Brandcomm - Tata Indicom |
X | Joint Winners |
| B01. Most Innovative Use of Digital OOH Media | X | X | Mudra Max - Standrad Chartered | |
| B02. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment | Mudra Max - Philips | Mudra Max - Chetana | Mudra Max - Big Bazaar | |
| B03. Most Innovative Use of Moving Media | X | X | Mudra Max - 3 Idiots | |
| C01. Best Outdoor Plan – Strategy | Mudra Max - Apollo DKV | Kinetic Outdoor - Volkswagon | ||
| C02. Most Effective Outdoor Plan | X | Kinetic Outdoor - Volkswagon Milestone Brandcomm – Tata Indicom Mudra – Apollo DKV |
X | Joint Winners |
| D01. Best Ourdoor Creative - Telecom | X | X | X | |
| D02. Best Ourdoor Creative - Banking, Financial Services & Insurance | JWT - Birla Money | Mudra Max - Birla Insurance Advisory & Broking Service | Mudra Max - Reliance Consumer Finance | |
| D03. Best Ourdoor Creative - Entertainment & Media | X | X | Mudra Max - HBO | |
| D04. Best Ourdoor Creative - Automobiles | X | X | X | |
| D05. Best Ourdoor Creative - FMCG | X | X | JC Decaux - Limca | |
| D06. Best Ourdoor Creative - Consumer Durable | Mudra Max - Philips | X | ||
| D07. Best Ourdoor Creative - Public Service/Corporate Social Responsibility | X | Mudra Max - Chetana | Mudra Max - National Association for Blind | |
| D08. Best Ourdoor Creative - Others | X | Mudra Max – Big Bazaar & Mudra Max – Incredible India |
X | Joint Winners |
| E01. Outdoor Campaign of the Year | Volkswagon | X | X | |
| E02. OOH Campaign of the Year | 3 Idiots | X | X | |
| E03. OOH Agency of the Year | Mudra Max | X | X | |
| E04. OOH Advertiser of the Year | Philips | X | X | |
| E05. OOH Media Owner of the Year | JC Decaux | X | X | |
| F01. Synergy Award | X | Mudra Max - 3 Idiots | X | |
| Valuable Contribution to the OOH industry | Naresh Vasudeva, Director, Pioneer Publicity | |||
| OOH Professional of the Year | Haresh Nayak, MD, Posterscope India |
