From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
The media owners argue the BMC can’t bring a new policy for eight more years
Havas Media Tribes has marked this collaboration with an outdoor display The se
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
Targeting the festival season, the campaign covers 7 states
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The civic body has received 38 representations over the draft policy so far
BMC’s draft policy refers to Railways at many places
IOAA has demanded that the timeline of feedback should be extended from two weeks to two months
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out for NOCs
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Following e4m’s report about the ad industry’s concerns about the new BMC OOH policy, the civic body has clarified that in case of accidents OOH owners who will be held responsible and not advertisers
In a statement on the BMC OOH draft policy, the In d i an Outdoor Advertising Association has urged the civic body to embrace a “larger vision” of the industry
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Arpan Jain, Chief Creative Officer of Ignite, Insync and 1.618 Studios, writes on how globally brands have set new benchmarks by exploring diverse mediums beyond billboards
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
As per reports, the Kalyan civic body has registered a police complaint alleging that the contracted OOH agency skipped the required maintenance for the hoarding that was given out on a 5-year lease
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
Rescue operations are underway with no reports of anyone trapped beneath the debris so far
The civic body will also conduct a citizen survey before finalising the DOOH illumination rules
As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned with mobile tower norms
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm
Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static DOOH to be capped as well
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
The real estate company has launched phase II of the campaign – Home of The Orange Dot
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
State Minister Uday Samant informed the legislative assembly on Monday
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
Placed strategically in high-traffic locations across Delhi, Mumbai, and Bangalore, the OOH campaign aims to highlight sharp deals on international brands on the platform during EORS
CIDCO has reportedly issued notices to errant ad agencies in light of the billboard collapse incident in Ghatkopar on May 13
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again
These billboards, the civic body said, exceed the approved size
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
The agency won 4 golds, 6 silvers and 4 bronze metals across categories
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event
At the e4m OOH Conference, industry experts came together to discuss the leadership outlook
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday
The innovative campaign bagged 6 golds and 1 silver metal across categories
The FMCG giant also won 6 golds and 2 silver metals across categories
The agency also bagged the ‘OOH Media Agency of the Year’ title
The agency also won the ‘OOH Media Agency of the Year’ honour at the star-studded ceremony in Mumbai
Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award
At e4m OOH Conference, industry experts discuss how the field has evolved
Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
The campaign covered 21 markets over three weeks
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited
One of the hoardings features a live fan symbolically giving air to actor Kiara Advani
The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more
The campaign is for the mini-series Yeh Meri Family S3
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
The billboards, strategically placed in high-traffic areas of the city, feature witty exchanges between the two brands
Netflix hosted a drone show to reveal the launch date for Sanjay Leela Bhansali's series debut
Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
There will be a nominal deposit for security purposes
The right is for advertising placements both inside the terminal and on the landside
Despite higher investments compared to DOOH, 3D billboards have captivating displays and also generate interest on social media platforms, share industry players
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving business landscape of this dynamic medium
The campaign is conceptualized and executed by Havas Media Tribes
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
This contract was awarded following a competitive bidding process conducted by the Airport Authority of India
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Actor Ram Charan is the face of the brand for the campaign
Samsung has teamed up with Marvel Studios’ “What If…?” Season 2
The provocative OOH, online and print campaign involves an array of billboard advertising, bespoke bus and taxi wraps, print ads in newspapers, airport takeovers, etc.
The campaign for the film by Warner Brothers was carried out in Mumbai
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
The campaign was conceptualised and executed by Outdoor Advertising Professionals
Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
3D anamorphic billboards have been deployed for the Lenovo F1 campaign
Th 360 degree building wrap featured various artists like Diljit Dosanjh, Ed Sheeran and more
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
While some experts called the return of CGOOH in marketing a modern remix of an old TV trick, others pointed out that CGI campaigns are cost-effective and get eyeballs too
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament, shared industry players
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
The campaign aimed to build anticipation for the inaugural MotoGP race, for which Tissot Watches is the official timekeeper
‘Aalor Pujo’ highlights the traditional Indian art forms, spotlighting the artistic capabilities of lights in a captivating, creative and innovative manner
According to Schindler, the estimated daily reach of in-lift advertising is over 1 million impressions across major cities
AAI launched a tender for Chennai International Airport’s advertising concession around the start of the second quarter
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season
The campaign has been executed by Ogilvy
The airport will feature a strategic mix of static, digital, and sponsorship opportunities
The campaign utilized more than 100 fan models designed by the brand
The OOH campaign 'Yeh kisne dhoonda?', seen across Delhi and Mumbai, features amusing questions asked by users on the search engine
COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet and how it will help in building brand awareness and recall
The Deputy Municipal Commissioner of Special Projects spoke exclusively to e4m on promoting digital OOH and facilitating growth of outdoor advertising in the city
The property has been launched in collaboration with singer and story-teller Supratiek Shyamal Ghosh
The billboard has been put up by PETA at Indira Gandhi International Airport
The campaign has been launched across various out-of-home media outlets in Mumbai, Pune, Delhi, Kolkata, Chennai, Ahmedabad, Bangalore, Cochin and other metro cities
The campaign has been conceptualised by Ideas Farm
The campaign, conceptualized and executed by Posterscope, leverages Kaali-Peeli autos to promote ‘Rani Mi Honar’
The hoardings have been strategically located across five key locations in Mumbai -- Juhu, Bandra, Worli, Lower Parel & Dadar
The installations have been put up on the Western line
Cadbury India has roped in Shreya Pujari, creator-cum-actor, for its OOH ads
‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers