26FIVE Global Lab, the US-based brand growth management consulting firm and its global creative and technology labs, has appointed Ritesh Rao as the CEO of 26FIVE India Lab.
Ritesh brings 18+ years of agency expertise with past leadership roles at Creativeland Asia, Isobar/Dentsu Group, and Lowe Lintas.
“Ritesh brings deep expertise across media, a powerful ethos, and an impeccable track record in managing integrated strategies, award-winning creatives, and complex client structures for brands seeking to achieve exceptional growth,” says Sophie Ann Terrisse, Executive Chairman, 26FIVE Global Lab.
“26FIVE is behind the transformation of some of the largest brands in India,” said Ritesh Rao, CEO, 26FIVE India Lab. “I have admired 26FIVE’s philosophy and methodology for building brands for faster-paced growth to achieve the highest returns for clients globally. I am excited to be working with this highly energetic, insightful, and experienced team, and look forward to further amplifying its impact in this region.”