Amazon Prime Video elevates Nikhil Madhok as Head of India Originals
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
Nikhil Madhok, Head of Hindi Originals at Amazon Prime Video and Amazon Studios, has been promoted to a new role of Head of India Originals.
Sources close to the development have confirmed the news to exchange4media.
e4m reached out to Prime Video but did not get a response till the time of publishing.
exchange4media was the first to report about Madhok being the likely successor to take charge of India Originals after Aparna Purohit, Amazon Prime Video's Head of India and SEA Originals, stepped down.
Madhok, who joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios, led Hotstar's original content at Disney+ Hotstar. He was in charge of the conception and launch of Hotstar Specials, a content hub of Disney+ Hotstar that comprises original programming created exclusively for the platform.
Madhok was at the helm, overseeing the entire slate of Specials from content strategy to production. Under his leadership, Disney+ Hotstar has created original shows like Special Ops, Aarya, Criminal Justice, Human, Grahan, and Ghar Waapsi.
Prior to Disney+ Hotstar, Madhok worked with Disney Star for over four years. He joined Star India in 2011 as VP of network marketing and resigned in 2016 as business head. Between his first and second stints at Star, he joined Discovery for a brief period as the Head of Products Asia Pacific where he was responsible for Discovery's suite of Linear TV and Digital products across APAC.
He began his career at Unilever where he was Global Marketing Manager between 2005-2008. From Unilever, he moved to Turner (now WarnerMedia) as Senior Director of Marketing.
