Atrayee Chakraborty

Atrayee Chakraborty, Director - Planning Sciences, Lintas Media Group (LMG), has joined MEC as Business Head to handle the newly-acquired Colgate Palmolive business. She has 10 years of industry experience, having worked with agencies such as LMG, Lowe, Lintas India and Hindustan Thompson Associates (now Mindshare). She specialises in strategic communication planning for brands across categories. As part of her last assignment with LMG, Chakraborty was involved in making communication planning for brands more scientific and time saving. At the organisation, she had looked after strategic planning for brands such as Maruti, ITC, Etisalat, Bajaj Auto and Jyothi Laboratories. At the same time, she also contributed to business development.

by exchange4media Staff

Published: Mar 26, 2010 10:09 AM  
1 min read