Bombay Shaving Company appoints Durgesh Chugh as Chief Sales Officer
Prior to joining Bombay Shaving Company, Durgesh Chugh held key leadership positions at Colgate Palmolive, Marico, TBO Holidays & Emami
Visage Lines Personal Care Pvt Ltd, the holding company of brands Bombay Shaving Company and Bombae, has appointed Durgesh Chugh as their Chief Sales Officer for India and International Markets.
A seasoned FMCG leader, Durgesh comes with over 25 years of rich experience in omni-channel marketing and sales operations, the company said in a release.
Prior to joining Bombay Shaving Company, Durgesh held key leadership positions at Colgate Palmolive, Marico Limited, TBO Holidays & Emami Ltd.
Commenting on his appointment, Durgesh Chugh said, "I'm excited to join Bombay Shaving Company at this stage of its journey. The brand and its innovative approach to established products and categories is loved by the new Indian shopper. Both Bombay Shaving Company and Bombae have done well to achieve significant market and shelf share in tough categories and difficult offline retail environments in a short span of time. I'm really looking forward to working with Shantanu, Deepak and the exceptional team to create strong channel salience for the brand and a long-term roadmap for continuous consumer access and delight.”
"We are thrilled to welcome Durgesh to the leadership team and the BSC family," said Deepak Gupta, Co-Founder and COO, Bombay Shaving Company (VLPCPL) "Offline Sales is complex and challenging in India. Durgesh's formidable experience, strategic foresight and strong channel relationships gives us immense confidence as we look to take the brand to 5cr Indian bathrooms in this next phase of growth. On behalf of the entire team at Bombay Shaving Company, I wish Durgesh the very best in this new journey with us."
