Charlie Ebdy appointed Chief Strategy Officer at Omnicom Media Group UK

Omnicom Media Group UK has appointed Charlie Ebdy as its first-ever Chief Strategy Officer. Ebdy will report to Laura Fenton, CEO of OMG UK. 

In this newly created role, Ebdy – who was previously Chief Strategy Officer at OMD UK, will work closely with OMG UK CEO, Laura Fenton in driving and shaping the group’s long-term strategic approach. 

Ebdy will work closely with Strategy Leaders across the group’s agencies and specialist service divisions to advance OMG’s strategic output, building on the industry-leading product development the group has driven to date.

He will also be responsible for leveraging OMG’s Agency as a Platform proposition on behalf of its clients, connecting media, content and commerce to deliver better outcomes. He will remain closely involved in direct client work.

In his previous role at OMD UK, Ebdy headed up a 50-strong department covering strategy, analytics and effectiveness.

Laura Fenton, CEO of OMG UK says, “Charlie is a razor-sharp strategic leader. In his time at OMD UK he has consistently delivered outstanding strategic thinking that delivers competitive advantage for our clients. As Chief Strategy Officer of OMG UK, Charlie will bring that vision to the wider group, helping drive our forward strategy and accelerating our proposition to stay ahead in the areas that matter most.”   

Charlie Ebdy, CSO of OMG UK, says, “There might never have been as much client demand for such deep strategic partnerships, and there’s certainly nowhere better at delivering those than Omnicom Media Group. It’s brilliant to be working with Laura and our incredible agency teams at such a critical time, to take the group to ever greater heights in 2024 and beyond.”