Charting Sumanta Bose's journey through India's evolving content landscape
Disney Star recently appointed Sumanta Bose, Executive VP and General Manager- Star Plus, as the overall head
A Commerce Graduate from Calcutta University and a Post Graduate in Business Management (Marketing), Sumanta Bose spent over a decade in Disney Star where he donned various hats before being elevated to become the overall head of the network on Wednesday, July 17.
Having dedicated over ten years to the entertainment industry, Sumanta possesses a rich reservoir of expertise and a nuanced understanding of the evolving content environment.
Sumanta Bose currently holds the position of Executive VP and General Manager-Star Plus. According to sources close to the development, he will be stepping up to lead the content of Disney. The move comes a few weeks after Gaurav Banerjee moved on from Disney to join Culver Max Entertainment (Sony).
Sumanta has been the Business Head for Star Plus and Star Utsav. He oversees content development for Star Plus, Star Jalsha, and Disney+ Hotstar Hindi Specials.
His extensive tenure imbues him with invaluable expertise and deep industry knowledge, establishing him as a highly accomplished leader known for strategic prowess and effective leadership.
He began at Star India as Marketing Head for Star Jalsha and later took on the roles of overall business head and channel GM for Star Jalsha and Jalsha Movies.
His approach revolutionized the Bengali General Entertainment space, establishing Jalsha as an unrivalled market leader with iconic shows and beloved characters.
Sumanta was entrusted with additional responsibilities last year, including supervision of content, marketing, and insights for Bengal and Odia regional markets, along with serving as Content Leader for Hotstar Specials in Hindi.
Sumanta holds a Bachelor’s degree in Commerce from Calcutta University and a Postgraduate Diploma in Business Management (Marketing) from IISWBM, Kolkata.
Prior to Star, from July 2010 to March 2012 he was the VP and CMO of PE Electronics, Brand Licensee of PHILIPS (Television range) and ELECTROLUX (home appliances) where he looked after the overall marketing of both the brands to achieve revenue and volume market share.
Before this for over three years he was the General Manager and Head Marcom at Tata Teleservices Ltd.
Bose has also worked with Bharti Airtel Ltd, HDFC Bank and Game Plan Sports Pvt Ltd.
