Cheil India appoints Neeraj Bassi as Chief Growth Officer
Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India
Cheil India has appointed Neeraj Bassi as Chief Growth Officer.
Neeraj will lead Cheil India’s business growth by adding to the roster of new clients and help in delivering transformational work that builds on Cheil India’s capabilities in Creative, Media, Data, Activation, and Retail.
In his current role, Neeraj will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.
He has more than 25 years of experience and was earlier Group Chief Strategy Officer with Havas and President of planning at Ogilvy India.
Talking about his appointment, Sanjeev Jasani, COO, Cheil India said, “We are all geared up for the next chapter in Cheil India’s growth story. We are uniquely positioned as a Business Connected Agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client.”
Commenting on his appointment, Neeraj said, “Great to be back at Cheil, the agency that has always believed in creating integrated work for its clients. In my last stint, I focused on the Samsung business and was part of the team that did the big flagship launches. This time, as the head of non-Samsung business, I am looking forward to taking the learnings to other clients across mainline, digital, retail, activation, and e-Commerce. Really excited to be back in a business role after a long time.”
