Crescent Group hires Paricher Tavaria as Business Head (Creative)
Paricher will be responsible for driving clients from Mumbai, Pune and across the state
For this newly created vertical, Paricher will be responsible for driving clients from Mumbai, Pune, and across the state. With a strong background in media, Paricher is a BBC-trained TV journalist who has previously worked in Programming and Creative for brands such as DMTV (Manchester, UK), Radio Mirchi (Surat, India), Salt Brand Solutions (Mumbai, India), The Max (DDB Mudra Group), and more. She is also associated with and teaches at the School of Contemporary Media, Pearl Academy, Mumbai, and was recently awarded the India Achievers Award for her work across media and education, stated a press release.
With over 24 years of industry experience, Paricher brings a diverse set of skills to the group and will help spearhead digital, film, advertising, and event-related projects alongside, Aman Sharma, Director of Strategy, and Gaurav Gemni, Vice President at Crescent Group.
The brand is excited to kick off new projects in the state and after three decades will be expanding its business outside Delhi, India by offering ATL and BTL solutions, media campaigns, corporate communications, and branding strategies.
Crescent Group’s key clients include Jaquar Group (Artize, Jaquar, Essco, and International Divisions) maspar, Kaff, Zeya, Canon, UPES, Indigo Airlines, Hettich, Qutone, WovenGold, Sukam, Lispo, Pachranga Pickles, Century Prowud, etc.
