DDB Tribal appoints Purva Ummat as Group Creative Director
Ummat will report directly to Iraj Fraz, who leads the creative department at DDB Tribal
Purva Ummat has been appointed as the Group Creative Director at DDB Tribal. With this strategic move, the agency aims to enhance its innovative and data-driven creative solutions, transcending traditional media boundaries.
Commenting on her new role at DDB Tribal, Purva Ummat said, “When it comes to thinking fresh and out of the box, DDB has been making all the right noises. And DDB’s recent Network of the Year win at Cannes Lions 2023 shows the strength of their creative prowess. I am eager to add to this infectious energy and creative strength in Delhi.”
Ummat will report directly to Iraj Fraz, who leads the creative department at DDB Tribal.
Iraj Fraz, Creative Head, DDB Tribal shared his thoughts, “DDB Tribal brings together digital-first thinking and classic insight-driven advertising, and Purva is made of the same ilk. The work she has created over the years stands as a testimony to the extraordinary energy she brings to every creative opportunity. As the most senior addition to our creative team, Purva is going to lead some of our key brands."
Prior to this, Ummat was with Dentsu Creative where she played a significant role in launching Nykaa Fashion. In her decade-long career, she has also worked on prestigious brands such as Aditya Birla Group, Paytm First Games, and Marico. Her journey as a creative leader began early with agencies such as Dentsu Creative, McCann Worldgroup, and Ogilvy, and was recognised at forums such as Social Samosa 30 under 30.
