Draftfcb+Ulka adds strategic muscle in Delhi with Anirban Chaudhuri

Draftfcb+Ulka has recently taken on board Anirban Chaudhuri as Head of Strategic Planning for its Delhi operations. He comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players in India as well as South East Asia.

Chaudhuri is currently exploring three areas of interest – ‘green’ advertising, use of technology in developmental communication, and ‘play’ as a technique in developing creative strategy.

Arvind Wable, Advisor to the Board said, “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media, which will be a valuable addition to our Strategic Planning efforts.”

Sanjay Tandon, COO, Draftfcb+Ulka Delhi operations added here, “Anirban has a close connect with our value system, and with his diverse experience, promises to play a game changing role in creating brand wealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

Chaudhuri has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past, and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising Round Table in India.

On his new role, Chaudhuri said, “Draftfcb+Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”