Esha Nagar elevated as Nepa’s Head of APAC
Nepa is expanding into APAC with Mumbai as the regional HQ
Nepa, a marketing intelligence company that helps businesses to build long-term brands, is now expanding into the Asia-Pacific region with Mumbai as regional HQ.
Esha Nagar has been promoted to the newly created position of Head of APAC.
Nagar has been with Nepa for 6 years and has run the company’s Indian offices for the last 4, during which the region has seen annual double-digit growth. She has more than a decade of experience in market research, with stints at Kantar and Nielsen prior to joining Nepa.
On her elevation, Nagar says: "I am excited to lead the expanded region for Nepa, as this route feels so organic for us. We have been winning in India with a market-focused approach that is more agile and locally relevant than our competitors, and we feel this approach works well in the region’s emerging markets, categories, and cohorts. We have already seen some major wins in the last two years for us beyond India in APAC. There is a whitespace for a competitor like us in the region that plays on the cusp of consulting & tech, and helps companies build long-term, lasting brands."
CEO Ulrich Boyer said: "I am very excited to take the next step in our journey in APAC. We have shown tremendous growth in India, yet this is just the tip of the iceberg. Since Esha took over in 2019 the region has shown great passion and drive, and this is yet another evolution in Nepa's global growth strategy."
"The rising economic weight of APAC has extensive opportunities for Nepa, notably due to the growing economic importance of the region’s consumer markets as drivers of world demand growth. Our India team has been delivering magic on their Asia projects for a few years, so it feels like the right time to leverage their cross-category expertise and rich cultural understanding of emerging markets to unleash the area’s potential," says Ferry Wolswinkel, CRO.
