Gati appoints Palani B as Head-Digital Marketing
Palani holds two-and-half decades of experience spanning across verticals
Gati Express and Supply Chain has appointed Palani B (Palani Balasundaram) as Head-Digital Marketing, Gati Limited. In this role, Palani will be responsible for planning, developing, implementing, and managing the overall digital marketing and analytics strategy at GESCPL.
Palani, a Digital Marketing & Analytics Veteran, holds two and half decades of experience spanning across verticals such as Banking, Investments, Real Estate, Education, Fashion, Hospitality, Health, FMCG, Software, Server, Storage & Cloud domains. His diverse skill set includes Digital Operations, Demand Generation, Customer Experience Management (CEM), Customer Data Platform (CDP), Competitive Intelligence, Marketing Automation, and Strategy.
Palani was formerly at Hewlett Packard Enterprise.
Welcoming Palani B, Pirojshaw (Phil) Sarkari, MD and CEO, Gati Express and Supply Chain Pvt. Ltd. (GESCPL) said, “Palani's extensive industry knowledge and expertise align with GESCPL's commitment to innovation, excellence, and customer-centricity. His leadership is poised to drive the company’s digital transformation journey, creating a more customer-focused and data-driven approach in the rapidly evolving logistics landscape. We are thrilled to welcome Palani as our new Digital Head, with his exceptional expertise, honed through successful collaborations with global organizations, we are confident that Palani will bring a wealth of experience to our team, driving our digital presence to new heights.”
Commenting on his appointment, Palani B, Head Digital Marketing, Gati Limited said, "I am delighted to be a part of GESCPL, a pioneer in express logistics. I am a firm believer in Collaborative Intelligence and I feel privileged to get an opportunity to collaborate with the team of experts with exceptional calibre at GESCPL. I am looking forward to leveraging each other’s expertise and diverse skill sets to drive strategic brand and marketing Initiatives to build superior customer engagement. We are committed to delivering measurable results for all our stakeholders."
