He was also responsible for creating a scalable engine with tech, product, and people to compete in the changing advertising landscape. His role also included identifying the right solutions for different verticals from branding-based ads to performance-oriented advertising and create the right approach to address the client needs.
Prior to Disney+ Hotstar, he was Head - SMB & Channel Sales, South Asia at Adobe for 7+ years. He also spent 4+ years at Symantec Corporation first as Senior Consumer Marketing Specialist - India and then as Country Sales Manager - India & SAARC, Consumer Products & Solutions.