Gita Ram leaves OMS to join Synovate
Gita Ram has quit OMS as its Delhi Head and headed for Synovate India to join as General Manager, Qualitative Research, to pursue what she calls “her true calling”.
Gita Ram has quit OMS as its Delhi Head, and joined Synovate India as General Manager –Qualitative Research. “This is the field where I belong. I have worked closely with Unilever brands, primarily tea, coffee and kids’ products, and have had been associated with different qualitative research in all fields. Somewhere along the way I found my true calling is in QR and I am happy to return to my field.”
In early part of her career, Gita had been associated with Quantum Market Research, a specialist QR agency. She has also worked with O&M (Bangalore), Quantum (Bangalore), Grey (Mumbai) and Carat (Mumbai), before moving to OMS to take charge of the Rs 150-crore Samsung account. She was with OMS for less than a year.
As she put it, Gita would help Synovate expand business, with a special focus on the women oriented category.
