Hakuhodo names Shweta Sharma as MarTech Data Labs India CEO
Shweta Sharma comes with experience in eCommerce analytics and media optimizations
Hakuhodo Data Labs India Pvt Ltd, a subsidiary of Hakuhodo Inc. based in Japan, has appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
With a proven track record of spearheading breakthrough products in eCommerce analytics and media optimizations, Shweta brings unparalleled expertise to her new role.
Kosuke Kataoka, Managing Director of Hakuhodo India, expressed his excitement on the launch - "We are very excited about the potential of the Indian Innovation Team in creating a niche global product. As Hakuhodo India, we are investing in adding high-tech product offerings to partner with our clients in their eCommerce growth" remarked Kataoka.
Shweta Sharma, added, "e-Genie gives the Power of eCommerce Media Optimization back to Brands. Many such tools were available for Digital Media Optimization but none for e-commerce. Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features. Furthermore, coupled with Digital Shelf Data, this will be a Potent BI platform for us to understand the Customer Purchase Drivers thereby helping our clients with gaining Market Share".
