Hindustan Times’s OTTplay ropes in Tariq Malik as Business Head

Malik moves from DEN Cable where he is Vice President

by e4m Staff
Published: Oct 21, 2023 12:29 PM | 1 min read

Hindustan Times has roped in industry veteran Tariq Malik to Head Business for its OTT platform called OTTplay. Tariq moves from DEN Cable where he is Vice President. HT Media has recently launched the OTTplay Premium service which aggregates multiple over the top (OTT) platforms under one roof with a single billing.

Tariq is an MBA (Marketing) and has advanced Degree in General Management from the illustrious IIM Ahmedabad. Tariq is reliably learnt to be serving his notice period at DEN Cable and will be joining OTTPLAY in the first week of December 2023. He Headed the overall business success for the OTT, Broadband, and Value-Added Service BU for the company, directing the overall Business Development, Sales Management, P&L Management, and team leadership.

HT Media’s OTT Play Premium has content partnerships with 12 OTT platforms, Sony LIV, ZEE5, Lionsgate Play, ShemarooMe, Sun NXT, FUSE+, Tastemade+, Curiosity Stream, Hallmark Movies Now, DUST, DocuBay, and ShortsTV. HT Labs CEO & Co-Founder Avinash Mudaliar was quoted earlier saying that the target is to garner up to 5 million subscribers by 2023. OTT Play, which began as a personalised recommendation engine for movies and shows from 55+ OTT platforms, has over 5 million unique visitors.