Lemma names Charles Less as regional head - Southeast Asia
Prior to this, Less was Director of Revenue at Pancast
Lemma has announced the appointment of Charles Less as Regional Head for Southeast Asia. Charles' appointment is a part of Lemma's strategic plan to strengthen the growth of its programmatic DOOH business in the SEA and to increase its local presence.
Charles' primary role in the expansion will be to define the go-to-market strategy, optimize business models and processes, and cultivate relationships with digital agencies, direct brands, and DOOH screen owners throughout the SEA.
He has over two decades of experience in scaling businesses across agencies, corporate media houses &and start-ups. Prior to his appointment at Lemma, Less served as
Director of Revenue at Pancast and has held leadership positions in various capacities at Iflix, ESPN Star Sports, A+E network, and others.
“Joining Lemma is an exciting opportunity to be part of an organization that is at the forefront of programmatic DOOH technology," said Charles Less. "I am looking forward to working with the team to drive growth in Southeast Asia and help our clients leverage the power of programmatic DOOH to reach their target audiences effectively.”
"Programmatic DOOH continues to scale worldwide, and this media has enormous potential in Southeast Asian markets. Lemma has launched numerous first-to-market programmatic DOOH campaigns and envisions using its technology platform to transform DOOH into mainstream digital. With the addition of Charles to the team, we intend to scale our business to new heights with a powered-packed team, ready to take on a new market," said Gulab Patil, Founder & CEO of Lemma.
