Mona Jain to lead new unified sales division at Zee Media
The company has announced that it will consolidate Digital (Direct Revenue) and Linear Sales functions
Zee Media has announced the decision to consolidate Digital (Direct Revenue) and Linear sales functions, into a Unified Sales Division, which will be helmed by senior leader Mona Jain.
This strategic consolidation aims to create a holistic and unified approach to meet clients' diverse needs and expectations and shall draw synergies to fuel the Sales Division to elevate client experience. The result will be an improved coverage, stronger collaboration, and a heightened level of customer satisfaction.
“I am truly honoured and excited to lead this unified Sales Division. Our mission is to bring together the best of both worlds – digital and linear sales – to deliver unparalleled solutions to our clients. With our cohesive team and unwavering commitment, we're set to redefine excellence in advertising,” added Mona Jain.
The Unified Sales Division will be better equipped to offer innovative advertising strategies that span both digital and television platforms. Training sessions and workshops shall be conducted to ensure that team members have the tools and resources needed to excel in their roles.
