Mswipe Technologies names Harita Desai Jani as Chief Marketing Officer
Harita Desai Jani has over 18 years of experience in building brand awareness, customer acquisition, engagement and retention
Mswipe Technologies has appointed Harita Desai Jani as the Chief Marketing Officer.
Harita has over 18 years of experience specializing in building brand awareness, customer acquisition, engagement, and retention. She initiated her career in advertising, later transitioning to Marketing at HSBC.
With a substantial 14-year tenure at Kotak Mahindra Bank, she spearheaded marketing initiatives across various portfolios, encompassing Private Banking, mass-affluent, and Retail Assets, catering to diverse audiences.
In her current role as Chief Marketing Officer at Mswipe Technologies, Harita
commenced as the Head of Marketing, emphasizing the establishment of a robust digital ecosystem.
Her focus involves crafting comprehensive digital and AI-enabled journeys from the merchant's initial point of contact throughout their lifecycle. She holds accountability for digital growth and acquisition and building brand awareness both in India and international markets.
