Netscribes has appointed Prashant Shivram Iyer to lead global marketing and strategic alliances.
Prior to this, he was with Adfactors PR for nearly six years.
In a social media post, Iyer called it a "big shift from the brand and communications industry".
At Netscribes, Iyer will be responsible in growing Netscribes' brand share in North America, the UK, the UAE and Europe.