Outbrain has appointed Amrita de la Peña as the Managing Director of the APAC region.
In the role, de la Peña will lead the platform’s expansion across the Asia-Pacific (APAC) region, including Japan, driving growth and building partnerships with agencies, brand advertisers, and publishers, according to the company.
With over 25 years of experience in digital marketing, media and advertising, de la Peña brings a wealth of knowledge and expertise to her new role, the company said.
Prior to joining Outbrain, she served as Sprout Social’s first general manager in the region, and previously spent six years building Twitter’s advertising business, including four years as head of global brands, JAPAC.
“I am excited to join Outbrain at a time when the company is poised for significant growth in the APAC region. More and more marketers are understanding the real importance of trusted, premium content environments and looking to drive measurable outcomes and deeper engagement with audiences,” media reports quoted De la Peña as saying on her appointment.
