Prasant Kar has joined beverage brand Monster Energy as its Marketing Director for its India team. He shared the news on LinkedIn: "An exciting journey begins as I join the super energetic Monster Energy India team. Jumping onboard to hopefully unleash the Monster in an ever-growing Energy drinks segment in India and further taking the brand ahead, riding on its futuristic growth Pillars."
The senior marketing professional specialises in Category/ Product Management across Alcobev, FMCG and Consumer Durables.
Previously he was with DIAGEO India for 7 years, last serving as its General Manager for Brand Marketing.
Kar has also worked with Reckitt, Relaxo Footwear and LG Electronics.