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Synovate, a leading global market research firm, has roped in Rahul Varma as Associate Director to handle its strategic sectoral research and new business development. He has moved from IMRB and has wide experience in FMCG, liquor, beverages, automotive, media and financial services sectors. Varma is a management graduate from Sydehnam Institute of Management, Mumbai, and holds a degree in mechanical engineering from RVCE, Bangalore. He has done stints with Tata Economic Consultancy Services, Daewoo Motors and ACNielsen.