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Rajiv Mishra has been appointed Director of International School of Media and Entertainment Studies (iSomes), based at Noida, promoted by BAG Films in collaboration with the School of Journalism, University of Missouri, USA. He will also spearhead the company’s New Media business (mobile value added) initiatives. Mishra brings a rich experience of over 16 years in the field of media. Some of his earlier assignments include working for Digital Media Entertainment Inc. as Sr. VP-Programming; Reliance Infocomm as GM; TV Asia as Sr. VP; and Star TV (DTH) as Sr. Manager.