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Sachin Kamble has been appointed to lead digital business at Sony Music Entertainment (SME)and will report to MD Vinit Thakkar.
Kamble is leading the company’s digital business with the media partners for Digital Platforms, TV Channels, OTT platforms, Shortform Videos, etc. across SAARC region and collaborating with the Global teams to drive overall revenue. His major focus will be to strengthen Sony Music Entertainment’s position and market share in the rapidly growing Indian Music market.
He has more than sixteen years of experience in the media and entertainment industry in areas of Business Strategy, Consumer Insights, Post-Merger Integration and Business Automation AI/ML initiatives. In the past, he has worked with Star India, Walt Disney Company, Turner India, Zee Network & the Times Group.
In the last role with Times Internet Limited (Gaana.com), Kamble was heading the Content Licensing & Strategy for the OTT service across languages and categories.
In his leadership, the platform underwent a transition to pivot the business to an entirely subscription model.