Sandip Tarkas joins Future Group as President, Customer Strategy
Sandip Tarkas, former Head of Media at Reliance ADA Group, has decided on destination next. He has joined the Future Group as President, Costumer Strategy. This is a newly created group position that would oversee the functions of media, marketing and research for all the Future Group companies. Tarkas would be reporting to Kishore Biyani, CEO, Future Group.
Sandip Tarkas, former Head of Media at Reliance ADA Group, has decided on destination next. He has joined the Future Group as President, Costumer Strategy. This is a newly created group position that would oversee the functions of media, marketing and research for all the Future Group companies. Tarkas would be reporting to Kishore Biyani, CEO, Future Group.
Tarkas was with Reliance ADAG for two years, where he was looking at the media function for the whole group as Head, Media. Prior to that, he was on the agency side of the business with Media Direction as CEO, and before that, he was with the start-up MPG for four years after quitting Mindshare Fulcrum.
Tarkas gained experience at Mudra and MindShare Fulcrum and headed implementation planning at JWT, representing it at the ATG Worldwide Group between 1998 and 2000. In 2000, he was appointed head of Fulcrum in India.
A graduate from IIT, Tarkas began his career working as an engineer at ONGC. Thereafter, he completed a management course from IIM, Bangalore, before entering foraying into advertising and media.
