Noor Fathima Warsia

Group Editorial Director of BW noorw@exchange4media.com @Noor Fathima Warsia

Wearing not only his CTO hat but also his title as the owner of X, Elon Musk spoke about the platform utilising AI to match content and ads to its users among other things

Noor Fathima Warsia Jun 20, 2024 1:49 PM

Sources indicate that Sandeep Kohli will assume the new role in April 2024

Noor Fathima Warsia Jan 29, 2024 9:11 AM

As the merger deal with Sony fails after nearly two years of deliberations, the big question is what next for Zee? The obvious answer for this India-born company seems to be from within India itself

Noor Fathima Warsia Jan 23, 2024 8:37 AM

Merger & acquisition, diversification and optimising the core product are critical to Havas Media Network’s growth, says Global CEO Peter Mears

Noor Fathima Warsia Jun 21, 2023 2:41 PM

Two days after Women's Day, HUL named its new MD & CEO and one wonders whether the conglomerate missed out on the opportunity to add to the rare breed of women FMCG CEOs in India

Noor Fathima Warsia Mar 11, 2023 8:26 AM

Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an attack on it. An assault could come, and it could be from the newer players on the block like the consultancies, or maybe even the Amazons of the world.

Noor Fathima Warsia Apr 19, 2018 8:59 AM

For a very large audience mass, former Times Now & ET Now Editor-in-Chief, Arnab Goswami’s path to pursue an independent media approach is an exciting one – not only from a journalism standpoint but also for the role that India can play in the global news industry

Noor Fathima Warsia Dec 30, 2016 11:00 AM

Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no matter how crazy and create a robust business with full conviction

Noor Fathima Warsia Jul 1, 2016 3:13 PM

Following a media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India

Noor Fathima Warsia Feb 2, 2013 9:12 PM

Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India

Noor Fathima Warsia Feb 1, 2013 7:26 PM

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Noor Fathima Warsia Jan 18, 2013 7:30 PM

As Rediffusion – Y&R gears up for an action-packed 2013 with new leadership in place, Diwan Arun Nanda speaks on what lies ahead

Noor Fathima Warsia Jan 9, 2013 12:14 AM

As D Rajappa, hitherto Prez of Rediffusion YR, exits the company after an 18-year stint, he speaks to exchange4media on his Rediffusion experience and the road ahead

Noor Fathima Warsia Jan 8, 2013 2:20 AM

2012 is making way for an exciting 2013 as changes at the top will redefine the media agency business in India

Noor Fathima Warsia Jan 1, 2013 5:28 PM

Following Govt of India’s request to TAM to withhold data release of news channels, industry has agreed to defer data release for all genres

Noor Fathima Warsia Dec 19, 2012 8:24 PM

Segmentation, synergy, ecosystem & insight are cornerstones to the Viacom18 CEO’s strategy

Noor Fathima Warsia Dec 19, 2012 8:07 PM

Ajay Chacko, President, A+E Networks|TV 18 explains that the bigger impact of digitisation addressability will come from the smaller details

Noor Fathima Warsia Dec 18, 2012 8:00 PM

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 9:20 PM

The development comes on the back of a multi-agency pitch; account size is Rs 15 crore to Rs 20 crore

Noor Fathima Warsia Dec 17, 2012 4:23 AM

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia Dec 15, 2012 8:48 PM

TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se

Noor Fathima Warsia Dec 14, 2012 10:02 PM

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia Dec 14, 2012 9:09 PM

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia Dec 11, 2012 6:51 PM

The COO of Publicis Groupe is applying this equation of intelligence, technology & emotion to India too as Publicis looks to up its share in this market

Noor Fathima Warsia Dec 10, 2012 7:46 PM

After speaking to various agencies as part of a review of the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia as its agency

Noor Fathima Warsia Dec 10, 2012 8:31 AM

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Dec 1, 2012 8:33 PM

SEBI had shortlisted 13 agencies for the pitch that was announced in April 2012

Noor Fathima Warsia Nov 30, 2012 6:36 PM

Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India

Noor Fathima Warsia Nov 28, 2012 9:02 PM

Anil Kapoor Film Co is producing the show with Kapoor in the lead role. India becomes the only country outside of the US to telecast the thriller

Noor Fathima Warsia Nov 27, 2012 7:24 PM

Predicting that 2014 would be better than 2013 that is expected to be a tough year, the CEO of WPP points out 10 areas of focus for the industry

Noor Fathima Warsia Nov 26, 2012 8:15 PM

Sorrell on: WPP India revenues that are set to cross $500 million; the well-defined WPP strategy; recent over-priced acquisitions in India

Noor Fathima Warsia Nov 24, 2012 8:51 PM

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia Nov 23, 2012 8:10 PM

Also inducted in BARC’s Technical Committee are media veteran Paritosh Joshi and Hindustan Unilever’s Smita Bhosale

Noor Fathima Warsia Nov 23, 2012 7:04 PM

The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore

Noor Fathima Warsia Nov 22, 2012 6:43 PM

“We have not appointed any M&A consultant in India or in any part of the world to ‘sell’ Madison,” says the Chairman & MD of Madison World

Noor Fathima Warsia Nov 21, 2012 7:05 PM

The account size of the business is in the vicinity of Rs 150 crore to Rs 180 crore

Noor Fathima Warsia Nov 21, 2012 1:47 AM

Admitting that regulations may be divorced from business, TRAI Chairman Dr Rahul Khullar advises on how to prepare for the digital future

Noor Fathima Warsia Oct 31, 2012 7:50 PM

TAM data will not be released for a nine-week period beginning October 7, 2012. Data will resume, and be available for all weeks, from December 19, 2012

Noor Fathima Warsia Oct 17, 2012 8:37 PM

Agencies in the fray for the Rs 150 crore plus media business include Maxus and MediaCom apart from incumbent ZenithOptimedia

Noor Fathima Warsia Oct 17, 2012 7:57 PM

Srinivas will join GroupM in early 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO. Sakhuja was recently made Worldwide CEO for Maxus

Noor Fathima Warsia Oct 10, 2012 8:10 PM

The agenda of the meeting is for a joint consensus on TV ratings data suspension for the initial days of digitisation rollout

Noor Fathima Warsia Oct 10, 2012 2:19 AM

Srinivas is slated to join GroupM as replacement for Vikram Sakhuja’s role of CEO GroupM South Asia

Noor Fathima Warsia Oct 9, 2012 6:41 PM

The agenda of the meeting is to arrive at a joint consensus on TV ratings data suspension for the initial days of digitisation rollout

Noor Fathima Warsia Oct 9, 2012 3:01 AM

Even as the move is resisted by agencies and advertisers, broadcasters are convinced viewership should not be reported till “digitisation settles”

Noor Fathima Warsia Oct 9, 2012 2:21 AM

But speedy FIPB approval to qualified investors is needed, says MSM CEO & IBF Prez Man Jit Singh

Noor Fathima Warsia Oct 8, 2012 8:20 PM

After a gap of nearly three months, the corporate major is once again spotted on the broadcast network

Noor Fathima Warsia Oct 5, 2012 8:52 PM

As Zee completes 20 years, the company’s MD & CEO recounts early days, lessons learnt and the road ahead for the company

Noor Fathima Warsia Oct 4, 2012 7:25 PM

Nokia’s D Shivakumar quoted MMA e4m India mobile ad spends figure to state early adopters will benefit from growing mobile advtg

Noor Fathima Warsia Sep 28, 2012 8:15 PM

The deal is for all Multi Screen Media network channels including Sony, Sab, Max, Pix, Six and Mix

Noor Fathima Warsia Sep 27, 2012 7:24 PM

With a changed name and a fresh managing committee, Ad Club Bombay, now Advertising Club, is set to embrace the national role it plays

Noor Fathima Warsia Sep 26, 2012 8:18 PM

The agency’s hat trick, on the back of multi-agency pitch processes, comes across JWT offices

Noor Fathima Warsia Sep 25, 2012 8:51 PM

Jonathan Bill, SVP - Innovation & Business, Vodafone believes that digital media needs to evolve into a viable business

Noor Fathima Warsia Sep 25, 2012 1:10 AM

The platforms of the future are mobile, video, social and search, says Abhiroop Chuckarbutty, Media Director – South Asia, Unilever

Noor Fathima Warsia Sep 24, 2012 8:26 PM

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 10:02 PM

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia Sep 21, 2012 9:24 PM

Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India

Noor Fathima Warsia Sep 20, 2012 8:22 PM

Grant, Executive Director, ITC succeeds Bharat Patel who was the Chairman of the Executive Council of ISA since 2002

Noor Fathima Warsia Sep 19, 2012 7:34 PM

Bharat Patel was the Chairman of the Executive Council of ISA since 2002. Kurush Grant, an active member of the Council for the last 15 years, is the Executive Director, ITC

Noor Fathima Warsia Sep 18, 2012 6:39 PM

Slight apprehension notwithstanding, FDI increase in retail augers good news for marketers and agencies, as its opens up various opportunities

Noor Fathima Warsia Sep 17, 2012 4:01 AM

Transparency in procedures and Digital Accessible System’s November deadline critical to leverage increase in FDI cap in DTH, MSO & cable TV

Noor Fathima Warsia Sep 17, 2012 12:00 AM

The win comes on the back of a multi-agency pitch. The incumbent on the business is Madison Media

Noor Fathima Warsia Sep 15, 2012 9:10 PM

Rights issues are announced for Network18 & TV18. Objective is to pay off debt & complete ETV deal. Founder & MD Raghav Bahl elaborates

Noor Fathima Warsia Sep 10, 2012 2:22 AM

The model would be on similar lines as Global Team Ford, where all agencies – media, creative, direct, digital – servicing the biz would co-locate

Noor Fathima Warsia Sep 7, 2012 8:11 PM

Thirteen primetime dailies were axed in 2012 on the top four channels alone, 25 per cent of which were lesser than six months old

Noor Fathima Warsia Sep 6, 2012 9:38 PM

The government officials have asked the industry stakeholders to present an action plan on launch steps of BARC in the next few days

Noor Fathima Warsia Sep 5, 2012 10:56 PM

Leaving Airtel & Colgate conversations behind, Adland’s original maverick Arun Nanda has set aggressive targets for Rediffusion YR

Noor Fathima Warsia Sep 5, 2012 10:55 PM

Brand Asset Valuator has mapped 1350 brands in India, allowing Rediffusion to offer more to existing clients & create opportunities to meet new ones

Noor Fathima Warsia Sep 5, 2012 10:53 PM

The company has appointed Varun Kohli, who joins on September 4, 2012, to head its sales function

Noor Fathima Warsia Sep 4, 2012 8:37 PM

The company has appointed Varun Kohli, who joins on September 4, 2012, to head its sales function

Noor Fathima Warsia Sep 4, 2012 8:37 PM

The company has appointed Sameer Sainani and Joy Chakraborthy as Directors at Response, and realigned its verticals as part of the restructure

Noor Fathima Warsia Sep 4, 2012 8:25 PM

This is perhaps one of the first efforts from the Group towards building the corporate brand ‘Network18’

Noor Fathima Warsia Sep 3, 2012 8:37 PM

This is perhaps one of the first efforts from the Group towards building the corporate brand ‘Network18’

Noor Fathima Warsia Sep 3, 2012 8:37 PM

MIB has written to TRAI to recommend an accreditation mechanism for TV ratings and to TAM asking for a third party audit

Noor Fathima Warsia Sep 3, 2012 8:16 PM

Uday Kumar Verma, Secretary, Information & Broadcasting Ministry feels that news b’casting is facing content credibility challenges

Noor Fathima Warsia Sep 3, 2012 7:45 PM

The CEO of ABP News listed three facts to state news channels were not prepared for challenges post digitisation; for some, survival itself would be a challenge

Noor Fathima Warsia Sep 1, 2012 8:14 PM

The CEO of NDTV Group stated that digitisation would help channels to invest in quality content, the lack of which was the first reason that pointed towards the need for digitisation

Noor Fathima Warsia Sep 1, 2012 8:09 PM

The Jt Secy, Ministry of Information & Broadcasting, asserted that digitisation deadline will not be delayed further & the govt is constantly monitoring on-ground developments

Noor Fathima Warsia Sep 1, 2012 8:05 PM

The motion was filed on August 28, 2012 to dismiss the case in its entirety

Noor Fathima Warsia Aug 30, 2012 7:06 PM

Dentsu Inc has entered into an agreement with TapRoot India to acquire a 51 per cent stake in the Mumbai-based creative independent

Noor Fathima Warsia Aug 29, 2012 6:14 PM

While TapRoot can challenge Dentsu in a pitch, it is not impossible that the two would join forces to woo a client, says Agnello Dias, Co-Founder, TapRoot

Noor Fathima Warsia Aug 29, 2012 6:07 PM

While TapRoot has access to Dentsu’s scale & global expertise, Dentsu is a good fit for the agency also because TapRoot would be the brightest star of Dentsu’s overall creative offer

Noor Fathima Warsia Aug 29, 2012 1:28 AM

WPP also says it welcomes NDTV’s desire to not get into 'trial by media'. WPP reiterates NDTV lawyers wrote to Kantar on Aug 21 for settlement

Noor Fathima Warsia Aug 28, 2012 7:45 PM

WPP and NDTV have indulged in a media battle by making, and clarifying, allegations. The legal fight, if there is going to be one, is yet to unfold. But the one thing reiterated from this case is that public opinion matters

Noor Fathima Warsia Aug 27, 2012 11:36 PM

The assignment is in addition to Balakrishna’s responsibilities as CEO of BPN India

Noor Fathima Warsia Aug 27, 2012 8:00 PM

Responding to all six points, WPP’s statement said, “The possibility of settlement meetings was raised by NDTV and no such meeting has been agreed, given NDTV’s conduct”

Noor Fathima Warsia Aug 27, 2012 7:52 PM

Martin Sorrell, CEO, WPP has commented to the press that WPP had declined NDTV lawyers’ request for settlement. NDTV has challenged the veracity of this comment and raised other issues

Noor Fathima Warsia Aug 27, 2012 7:52 PM

The media battle continues with NDTV raising a few more questions to WPP in context to alleged corruption in TAM ratings system in India

Noor Fathima Warsia Aug 27, 2012 6:23 PM

Martin Sorrell, CEO, WPP has commented to the press that WPP had declined NDTV lawyers’ request for settlement.

Noor Fathima Warsia Aug 26, 2012 7:35 PM

Responding to all six points, WPP’s statement said, “

Noor Fathima Warsia Aug 26, 2012 7:34 PM

Responding to all six points, WPP’s statement said, “The possibility of settlement meetings was raised by NDTV and no such meeting has been agreed, given NDTV’s conduct”

Noor Fathima Warsia Aug 25, 2012 3:37 AM

The other strong contestant in the keenly fought race was the Hansa Research Group and Ipsos consortium

Noor Fathima Warsia Aug 24, 2012 8:11 PM

News Broadcasters Association has also suggested other steps to MIB and has requested it to direct TAM to suspend data till these are achieved

Noor Fathima Warsia Aug 24, 2012 8:11 PM

Statement also said, “matters have progressed much beyond ‘service’; Nielsen lawyers have requested NDTV lawyers for an extension”

Noor Fathima Warsia Aug 24, 2012 7:29 PM

The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it

Noor Fathima Warsia Aug 24, 2012 3:49 AM

The WPP CEO comments that the claim should be made properly, in India, in front of the Indian courts that are more than competent to hear it

Noor Fathima Warsia Aug 24, 2012 3:47 AM

Industry leaders state that irrespective of the final outcome of NDTV’s now dubbed hypothetical lawsuit, there still are some positives to take away from the ordeal

Noor Fathima Warsia Aug 23, 2012 8:35 PM

Industry leaders state that irrespective of the final outcome of NDTV’s now dubbed hypothetical lawsuit, there still are some positives to take away from the ordeal

Noor Fathima Warsia Aug 23, 2012 8:00 PM

Without naming anyone, NDTV’s lawsuit asserts that other broadcasters in India have taken corrupt routes to influence ratings

Noor Fathima Warsia Aug 23, 2012 7:26 PM

WPP has said, there is no merit in any of the claims made in the ‘hypothetical lawsuit’, and that WPP Parties are in the process of issuing an immediate application to strike out the lawsuit

Noor Fathima Warsia Aug 23, 2012 7:06 PM

The statement also said that “matters have progressed much beyond ‘service’; Nielsen lawyers have been in touch with NDTV lawyers and have requested for an extension”

Noor Fathima Warsia Aug 23, 2012 6:16 PM

It is understood that the Articles of Association is set to be signed by all three industry bodies

Noor Fathima Warsia Aug 21, 2012 11:42 PM

Maxus has had a good year, both on new wins and on awards front. Maxus’s South Asia MD speaks on what has worked for the agency

Noor Fathima Warsia Aug 21, 2012 11:41 PM

WGC was so far working with two media agencies. The account size is pegged at Rs 30-35 crore

Noor Fathima Warsia Aug 20, 2012 2:47 AM

Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role

Noor Fathima Warsia Aug 16, 2012 8:14 PM

GroupM’s Global Prez speaks on Vikram Sakhuja’s appointment as Maxus CEO. Proctor says the decision reflects the new world order

Noor Fathima Warsia Aug 16, 2012 7:31 PM

Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role

Noor Fathima Warsia Aug 15, 2012 8:13 PM

TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mktg mandate

Noor Fathima Warsia Aug 13, 2012 8:22 PM

TapRoot’s winning streak continues. Soon after being added to Marico’s roster, the agency has won Karbonn Mobiles’ creative & mktg mandate

Noor Fathima Warsia Aug 13, 2012 8:22 PM

Failing which, TRAI will intervene between MSOs & broadcasters to stipulate tariff & carriage norms for DAS

Noor Fathima Warsia Aug 13, 2012 8:11 PM

The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India

Noor Fathima Warsia Aug 10, 2012 6:32 PM

Prior to this, the biz was divided between ZO, DDB Mudra Max & Lodestar

Noor Fathima Warsia Aug 9, 2012 11:55 PM

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

The conversation between the two companies had first begun in 2008; the move makes Aegis a strong player in search and performance marketing in India

Noor Fathima Warsia Aug 9, 2012 12:40 AM

Hungama, Indigo, Resultrix, AKQA are just a few examples indicating that acquisitions are leading global digital strategies once again

Noor Fathima Warsia Aug 8, 2012 9:38 PM

Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM. The account size is said to be in the region of Rs 150-180 cr

Noor Fathima Warsia Aug 8, 2012 7:04 PM

The agenda is to understand TAM’s side of the story than pay heed to “what has been reported by media”

Noor Fathima Warsia Aug 7, 2012 8:09 PM

OMD India is on a winning streak – post Amrutanjan, the agency has now added the media duties of Zovi & Travel Trendz to its kitty

Noor Fathima Warsia Aug 7, 2012 8:04 PM

BPN’s Prez-International speaks on the agency’s USP, which he believes differentiates it from other media agency brands. India plays a key role in formulating BPN’s final product

Noor Fathima Warsia Aug 6, 2012 8:32 PM

A quick look at what led NDTV to file a $1.3 bn lawsuit against Nielsen, Kantar & TAM

Noor Fathima Warsia Aug 6, 2012 7:49 PM

The IBF Prez says that even as the IBF is prepared and the Broadcast Ministry is keen to get BARC off the ground, the other stakeholders, advertisers & agencies, have not shown the same urgency

Noor Fathima Warsia Aug 2, 2012 1:18 AM

The development comes in the wake of a multi-agency pitch. The business is pegged at Rs 15 crore

Noor Fathima Warsia Aug 2, 2012 1:18 AM

The complaint is filed against various companies including WPP, Nielsen Co, Kantar, JWT, IMRB & TAM amongst others. The suit, filed on July 26, 2012, asks for a minimum of USD 1.3 billion -- USD 580 million for negligence and a USD 810 million for fraud

Noor Fathima Warsia Aug 1, 2012 7:30 PM

In the wake of a multiagency pitch, Apollo Tyres has parked its Rs 35-40 crore media mandate with ZenithOptimedia

Noor Fathima Warsia Aug 1, 2012 7:19 PM

NDTV’s move to take TAM to court questions the credibility of the single currency that the broadcast fraternity operates on

Noor Fathima Warsia Aug 1, 2012 5:25 AM

After spending just over three months at BCCL, Nayyar is heading back to her former agency Havas

Noor Fathima Warsia Jul 31, 2012 7:48 PM

Maxus has begun work on the media duties of the feminine care account that recently appointed Anushka Sharma as brand ambassador

Noor Fathima Warsia Jul 31, 2012 12:48 AM

The new agency, that will be mandated for IRS 2013-15, will be announced in August 2012

Noor Fathima Warsia Jul 26, 2012 10:49 PM

News, music & movie channels spent most of July 18 mourning the death & celebrating the life of Rajesh Khanna. Havells Fans ad was his last on-screen act

Noor Fathima Warsia Jul 19, 2012 8:42 PM

FT is set to release an ad quoting John Ridding following the Tribunal decision allowing FT the rights to the title in India

Noor Fathima Warsia Jul 19, 2012 8:30 PM

Aegis APAC CEO says that it is early to comment but Dentsu has made it clear that it is keen to keep the existing Aegis mgmt, strategy & structure

Noor Fathima Warsia Jul 19, 2012 8:26 PM

Sharad Saxena, Executive Director, Operations & HR at HT Media speaks on what drives the company’s work culture

Noor Fathima Warsia Jul 18, 2012 7:49 PM

India Today Group CEO Ashish Bagga and Joy Chakraborthy, CEO, TV Today have confirmed the development to exchange4media

Noor Fathima Warsia Jul 18, 2012 7:02 PM

Sharma speaks on the immediate focus areas for the channel that includes distribution, new shows, renewed look and feel, and a new website

Noor Fathima Warsia Jul 17, 2012 8:29 PM

Adam & Eve, BBH & Aegis are some examples indicating consolidation in western ad world but India sees agency launches at a new pace

Noor Fathima Warsia Jul 17, 2012 3:09 AM

<p style="text-align: justify">Sharma has confirmed the development to exchange4media and has informed that the deal is through. NewsX is now a part of Information TV that owns India News

Noor Fathima Warsia Jul 16, 2012 5:04 AM

But all depends on Dentsu&rsquo;s commitment to the relation, as way forward demands clarity &amp; some tough calls

Noor Fathima Warsia Jul 13, 2012 10:16 PM

The development comes in the wake of a multiagency pitch. The account size for the pharma major is pegged at Rs 20 crore

Noor Fathima Warsia Jul 11, 2012 10:17 PM

The development comes in the wake of a multiagency pitch. The account size for the pharma major is pegged at Rs 20 crore

Noor Fathima Warsia Jul 11, 2012 8:18 PM

The soon to be Viacom18 CEO will have a few areas on priority in his to-do list

Noor Fathima Warsia Jun 28, 2012 9:45 PM

Maintaining momentum, return on investment and simplifying Viacom18&rsquo;s offerings are some aspects that Viacom18&rsquo;s new Group CEO would be tested on

Noor Fathima Warsia Jun 28, 2012 9:09 PM

Even as US media reports state that Omnicom&rsquo;s PHD will bag Unilever&rsquo;s global communication planning, the India scene on planning remains unclear

Noor Fathima Warsia Jun 28, 2012 8:37 PM

Undoubtedly, Cannes Lions has become the Oscars of advertising and India has done its worst since 2007...But as they say, it can only get better from here...

Noor Fathima Warsia Jun 27, 2012 4:20 AM

A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year

Noor Fathima Warsia Jun 25, 2012 9:06 PM

A quick summary of what stood out in conversations, on-stage and off-stage at the Festival this year

Noor Fathima Warsia Jun 25, 2012 9:06 PM

Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans

Noor Fathima Warsia Jun 25, 2012 8:32 PM

Cannes Lions Chairman summarises 2012, speaks on what works for the Festival and the diamond jubilee plans

Noor Fathima Warsia Jun 25, 2012 8:32 PM

The Jury Member from India in the coveted Titanium and Integrated Lions category stated that a lot of good work done was not entered in the category

Noor Fathima Warsia Jun 24, 2012 7:01 PM

The TapRoot ad film for Mumbai Mirror, that was produced and entered in Cannes Lions by Ramesh Deo Productions, has been awarded a Film Craft Gold for Best Direction

Noor Fathima Warsia Jun 24, 2012 6:54 PM

Martin Sorrell, Maurice Levy, &lsquo;I am Mumbai&rsquo;&nbsp;&amp; who will be Holding Company of the Year are some of the talking points of the Festival a day before it ends

Noor Fathima Warsia Jun 23, 2012 9:34 PM