SOM Distilleries & Breweries gets Anand Agrawal as its new CMO

SOM Distilleries & Breweries Ltd. has appointed Anand Agrawal as its new Chief Marketing Officer. Agarwal has over 2 decades in Brand Management, Trade Marketing, Operations, and Business Development.

Anand's career includes significant tenures at Hindustan Unilever Ltd, United Spirits Ltd (Diageo), and Pernod Ricard India Pvt Ltd. At SOM Distilleries & Breweries Ltd, he will oversee the marketing strategies for prominent flagship brands, including Woodpecker, Hunter, Black Fort, Power Cool, and Milestone Blue.

Expressing his enthusiasm, Anand Agrawal stated, "I am profoundly honored to join SOM Distilleries & Breweries Ltd at this pivotal time. My goal is to harness my extensive industry experience to amplify our brand's dominance in the luxury and premium segments, placing consumer insights and preferences at the forefront of our strategic operations. I am committed to cultivating a dynamic culture of innovation and agility that will significantly advance SOM  Distilleries & Breweries Ltd. market leadership."

Diwakaran Suryanarayana, Chief Operating Officer of SOM Distilleries & Breweries Ltd., commented on the appointment, "We are excited to have Anand join our executive leadership. His distinguished background in enhancing brand vitality and his visionary approach to market challenges are exactly what we need to drive our next phase of growth. His strategic acumen and leadership qualities will undoubtedly enrich our consumer engagement and operational excellence."

In addition to his primary marketing responsibilities, Anand will play a crucial role in talent development and strategic structuring of the company's Indian-Made Foreign Liquor (IMFL) business, with a particular focus on expanding the Scotch and ISM categories. He will also lead efforts to refine operational efficiencies and build a cohesive brand ecosystem that ensures continuous profitability and brand loyalty.

Agarwal's appointment is effective immediately.