Soma Biswas
Guruji.com, India’s Internet search engine, has appointed Soma Biswas as Vice-President, Marketing. Biswas would be responsible for all marketing initiatives with specific focus on customer acquisition. She has over 12 years’ experience in the consumer marketing domain. Prior to joining Guruji.com, Biswas had spent eight years in Silicon Valley, California, developing and marketing Internet-based services. After doing her MBA from IIM, Bangalore, Biswas began her career with Leo Burnett in Mumbai in Client Servicing for Heinz, Singapore Tourism Bureau. She then moved to GE as Brand Manager, and then to Indya.com, which was her first foray into the online space. Biswas joined Indya in the very early days as Product Manager. She worked with many of the top web properties like Yahoo, AT&T, Tickle (now part of Monster.com). She was there for over five years till iVillage was acquired by NBC in 2006. She then worked as a consultant with a few start-ups in the Bay Area, before returning to I
Guruji.com, India’s Internet search engine, has appointed Soma Biswas as Vice-President, Marketing. Biswas would be responsible for all marketing initiatives with specific focus on customer acquisition. She has over 12 years’ experience in the consumer marketing domain. Prior to joining Guruji.com, Biswas had spent eight years in Silicon Valley, California, developing and marketing Internet-based services. After doing her MBA from IIM, Bangalore, Biswas began her career with Leo Burnett in Mumbai in Client Servicing for Heinz, Singapore Tourism Bureau. She then moved to GE as Brand Manager, and then to Indya.com, which was her first foray into the online space. Biswas joined Indya in the very early days as Product Manager. She worked with many of the top web properties like Yahoo, AT&T, Tickle (now part of Monster.com). She was there for over five years till iVillage was acquired by NBC in 2006. She then worked as a consultant with a few start-ups in the Bay Area, before returning to India.
