Viacom18 expands Mahesh Shetty's remit to lead sales across TV and Digital platforms
Mahesh Shetty is currently serving as Head–Network Sales Viacom18
Mahesh Shetty, currently serving as Head of Network Sales at Viacom18, has taken on an expanded role to lead sales across both TV and digital platforms. He is now heading sales for JioCinema as well.
Shetty joined Viacom18 in April 2019 leading the network's revenue function across all verticals including Hindi GEC, Movies, Regional Entertainment, Kids Entertainment, Youth, Music, and English Entertainment. In addition to the group’s revenue function, he also leads Viacom18 LIVE and Viacom18 Consumer Products licensing business.
Prior to joining Viacom18, he has spent 12.5 years at Radio Mirchi, where he was one of the chief architects for driving Mirchi’s growth in the cluttered private FM space and building Mirchi as a dominant market leader. He joined Mirchi as VP and cluster head of Tamil Nadu when it was a 7- 7-station network in India and during his decade-plus stint, he took on multiple roles finally exiting as the Chief Operating Officer running a 76-station network.
Before joining Radio Mirchi, he had a long stint of over 10 years with PepsiCo International where he worked across multiple markets in various sales and marketing roles. In his last role as General Manager of Premise Sales, he was responsible for managing and building the OnPremises & Modern Trade sales channels for India along with managing Key national customer relationships.
