Wasim Basir
Wasim Basir, Group Executive Vice-President, Rediffusion Y&R, has put in his papers. He will exit the agency at the end of September. Basir had joined Rediffusion Y&R in July 2008 in Mumbai and was responsible for key businesses, new initiatives and the various verticals of the agency. Prior to joining Rediffusion, he was based in China for eight years, and his last assignment there had been as Managing Director, Red Lounge – a Coca-Cola venture created especially for the Beijing Olympic Games. Basir has overall experience of 15 years in the advertising and marketing business. He began his career with Chaitra Leo Burnett (now Leo Burnett) in Mumbai as an account executive. He also helped open up the Kolkata office of the agency, following which he handled the Coca-Cola account for the agency in Delhi. In 2000, Basir moved on to Leo Burnett China as Group Brand Director for its Shanghai office. Post Leo, Basir joined McCann Erickson Shanghai as Group Business Director.
Wasim Basir, Group Executive Vice-President, Rediffusion Y&R, has put in his papers. He will exit the agency at the end of September. Basir had joined Rediffusion Y&R in July 2008 in Mumbai and was responsible for key businesses, new initiatives and the various verticals of the agency. Prior to joining Rediffusion, he was based in China for eight years, and his last assignment there had been as Managing Director, Red Lounge – a Coca-Cola venture created especially for the Beijing Olympic Games. Basir has overall experience of 15 years in the advertising and marketing business. He began his career with Chaitra Leo Burnett (now Leo Burnett) in Mumbai as an account executive. He also helped open up the Kolkata office of the agency, following which he handled the Coca-Cola account for the agency in Delhi. In 2000, Basir moved on to Leo Burnett China as Group Brand Director for its Shanghai office. Post Leo, Basir joined McCann Erickson Shanghai as Group Business Director.
