ZEE5 elevates Apoorva Mehandiratta to Vice President – Marketing

Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5

by e4m Staff
Published: May 31, 2026 3:53 PM | 1 min read

Apoorva Mehandiratta Promoted to VP of Marketing at ZEE5

Apoorva Mehandiratta has been promoted from Director of Marketing to Vice President of Marketing at ZEE5.
She will oversee marketing for Hindi and Marathi content and lead overall content brand development on the platform.
Apoorva has over a decade of experience in the entertainment industry, including previous roles at ALTBalaji, Viacom18 Motion Pictures, and Star India.
In her statement, she expressed gratitude for her career journey and emphasized her commitment to enhancing brand conversations and viewer connections.

Apoorva Mehandiratta has been elevated from Director – Marketing to Vice President – Marketing at ZEE5. She will lead marketing for Hindi and Marathi content, along with overall content brand development across the platform.

Apoorva has played a key role in shaping the marketing narrative for several marquee originals and entertainment properties. She brings over a decade of experience across entertainment, films, television, and streaming.

Prior to ZEE5, Apoorva served as Head of Marketing at ALTBalaji, Balaji Telefilms Pvt. Ltd. She has also led film marketing at Viacom18 Motion Pictures and worked with Star India across Channel V and the Hindi Movies cluster, including Star Gold and Movies OK.

Apoorva shares, “It has been an incredibly rewarding journey so far, and I’m thankful for the trust and opportunities that have shaped my growth over the years. As audiences continue to seek authentic and culturally rooted stories, I’m excited to contribute towards building stronger brand conversations and deeper viewer connections in this evolving entertainment ecosystem.”

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Published On: May 31, 2026 3:53 PM

Tags Apoorva Mehandiratta ZEE5 ZEE5 Vice President Marketing ZEE5 Leadership Change