Zeenah Vilcassim joins Zomato Live Entertainment as CEO
Vilcassim was previously associated with Bacardi for six years
The former Marketing Director of Bacardi, Zeenah Vilcassim, will be taking over as the Chief Executive Officer of Zomato’s experience arm- Zomato Live Entertainment. She confirmed the news to exchange4media.
Vilcassim joined Bacardi six years ago as the Global Brand Director for DEWAR’S Scotch whisky, and moved to India in April 2021 to be the Marketing Director of Bacardi India.
At Bacardi, she led flagship properties like BACARDÍ NH7 Weekender, BREEZER Vivid Shuffle, and Casa BACARDÍ Halloween.
Vilcassim’s career began as an economist in 2009. Later, she moved on to Management Consultant role at Ernst and Young.
