e4m IPRCCC and IPRCCA 2022: Experts decode changing dynamics of the industry
The 13th edition of the event was a star-studded affair
The biggest, classiest and grandest celebration is here! The 13th edition of the much-awaited annual India Public Relations and Corporate Communications Conference and Awards (IPRCCC and IPRCCA) 2022 was on Friday, May 5, 2023, at The Leela Ambience Gurugram.
While the day-long conference (IPRCCC) hosted some of the most celebrated names from the public relations, corporate communication industries along with academicians and influencers, the award ceremony (IPRCCA) recognised the contribution and success of the PR and corporate communications industry with 7 categories and 80 sub-categories.
Speakers and keynote addressers of the conference discussed topics based on the theme of “The Ever-Changing Role of PR, Marketing for Brands”. Some of the topics of the panel discussions included 'New era of AI in PR: How it is challenging conventional PR methods and reshaping modern ones', 'The importance of influencer marketing and PR strategy for a brand' and 'Journalism and its effective role in PR and communications'.
The keynote speaker line-up of the conference boasted of noted names of the industry – both Indian and international – as Ashwani Singla, Founding Managing Partner, Astrum – Reputation Advisory; Rachana Chowdhary, Founder & Director, MediaValueWorks – Digital Communications Agency; Aseem Sood, CEO, Impact Measurement; Dr Mina Nazari, WCFA, and Maxim Behar, CEO, M3 Communications Group, Inc. Also, a part of the conference was fireside chat between Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masood, and Vineet Handa Founder and CEO, Kaizzen.
