Parul Parmar launches PR agency, NewNarrative, with Harsh Desai

Parul Parmar,  brand and image management expert in Entertainment and Sports PR with nearly two decades of experience, has unveiled her own PR boutique agency, NewNarrative, in collaboration with Harsh Desai, a PR virtuoso for all things sports and music. Known for pioneering influencer PR, Parmar has worked with top names like Prajakta Koli, Bhuvan Bam, Carry Minati, Ranveer Allahbadia (as well as TRS), Niharika NM, amongst others

Parmar’s journey began at Raindrop Media under the strong mentorship of Rohini Iyer, where she contributed to managing PR for high profile clients like Kareena Kapoor, Salman Khan, Shahid Kapoor amongst others and also was a part of the core team for movie promotions, including Dabangg 1, Ajab Prem Ki Gajab Kahaani, Tere Bin Laden, Once Upon a Time In Mumbai to name a few. She then moved to Cornerstone, handling PR for personalities like Virat Kohli, Rohit Sharma and Sonakshi Sinha. Her impressive career also includes stints at Spice PR and One Digital Entertainment. At Spice PR, she contributed to movie promotions of English Vinglish, Cocktail, Ek The Tiger, Jab Tak Hai Jaan etc and managing profiles such as Priyanka Chopra, Sonam Kapoor, Imran Khan, Kajal Aggarwal and more. For about 4.5 years, she worked closely with Monk Entertainment and its roster and also freelanced for profiles such as Masoom Minawala, Mainstreet Market Place, TedTheStoner.

NewNarrative, Parul Parmar and Harsh Desai’s new venture, already boasts a stellar lineup of profiles for instance - digital content creator Masoom Minawala, and multi-talented performer Sushant Divgikr, aka Rani KoHeNur. Other notable clients include but not limited to artists like Karishma Gangwal aka RJ Karishma, Viraj Ghelani, Ayush Mehra, Riya Jain, Prableen Kaur Bomrah and media expert Nikhil Taneja. The agency also represents organizations like WeAreYuvaa and digital media giant Pocket Aces, with its renowned brands FilterCopy, Nutshell, Dice Media, and Gobble