PayU appoints Rashmi Soni as Chief Brand and Communications Officer

Rashmi Soni joins PayU from Vistara, where she served as a Vice President & Head of Corporate Communications

by e4m Staff
Published: Jan 23, 2024 11:46 AM | 1 min read

PayU, an online payments solutions provider, has announced the addition of Rashmi Soni to its leadership team as Chief Brand and Communications Officer. In her role, Rashmi will be instrumental in shaping and steering the organization’s brand and communications strategy.

Rashmi joins PayU from Vistara, where she served as a Vice President & Head of Corporate Communications. Rashmi was part of Vistara's launch team, where she played a pivotal role in building the airline's brand and establishing it in the market. She was responsible for formulating and executing the airline's Public Relations, Leadership & Employees’ communications, Reputation management, Inflight Magazine, and Corporate Social Responsibility strategies to garner a holistic mindshare for the brand, the release stated.

A Stanford-certified project manager, Rashmi has over 28 years of experience working in leadership roles with top multinational technology brands such as Hughes Software Systems (now Aricent), Adobe, Ericsson, and Tata Docomo.